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GPS Fleet Tracking Pricing: 2023 Cost Comparison


If your company owns a vehicle fleet, you might be worried about drivers doing jobs on the side or taking excessive breaks. Alternatively, you might want to overhaul your logistics management systems and ascertain how much your old vehicles cost to run.

The best way is to monitor the situation is to install GPS fleeting tracking devices in each vehicle. Generally, GPS fleeting tracking pricing ranges from $15 to $250 or more per vehicle per month. However, the average rates sit between $25 and $45 per vehicle per month.

We’ll look at the benefits in detail later. But for now, we can say that a truck GPS tracking system can monitor your drivers’ behavior, plan routes, look at fuel efficiency, track stolen vehicles and trailers, and many more. That sounds like a good idea.

How Much Does GPS Fleet Tracking Cost?

We’ve seen the average truck GPS tracking system prices of $25 to $45 per vehicle per month in the previous section. But, the overall range of $15 to $250 is so broad because there are many different features within fleet management systems, and each one will help your business run more efficiently. Furthermore, there are many different plans available so you can choose which ones you prefer.

Let’s look at the top few factors that influence the cost of a vehicle tracking system.

  • Size of your vehicle fleet. Often, if you have more trucks, the units work out cheaper to buy.
  • Do you require basic or advanced technology? More advanced tech often means you get more information about your fleet and faster.
  • Do you need additional hardware and software features? Basic systems might use a GPS app on a smartphone to track the route and log speeds and breaks. Alternatively, others need hardware to monitor the engine’s performance and fuel efficiency.
  • What length contract do you need with the fleet management provider? Typical contracts for leasing a GPS tracking device range from one to three years duration.

Related: KeepTruckin ELD Cost

How Does GPS Fleeting Tracking Work?

There are two Global Navigation Satellite Systems (GNSS) in use worldwide. Tracking receivers on the earth receive and transmit data to and from satellite arrays in orbit around the earth. GPS, run by the United States, and GLONASS, run by Russia.

GPS software (one of the most basic receivers sits in your smartphone map facility) receives signals from many satellites simultaneously. Thence, it calculates the receiver’s position, speed, the direction of movement, and duration.

More advanced GPS fleet tracking software receivers log historical and real-time location data from any company vehicle within your fleet and send it to your control room.

GPS-tracking service providers supply systems to their customers that analyze the received data. The results produce meaningful information about driving conditions, route planning, traffic monitoring, driving hours, and speed.

Top 12 Best GPS Fleet Tracking Providers

There are many GPS fleet tracking suppliers in the US. Below, you will find a few of the most well-known. They’re not in any particular order except alphabetical, as the type of service you receive, the features on offer, and their prices are dependent on what your company requires.

1. AT&T Fleet Complete

AT&T is one of the most popular GPS tracking and management solutions companies for large fleets. Their GPS-based solutions link your vehicle fleet, on-the-road staff, and the operations management team. This method of working increases your company’s efficiency and saves money. At the same time, your fleet continues to maintain regulatory compliance.

Features of AT&T technology include:

  • All GPS devices enjoy two-way communication over their bespoke wireless network.
  • Equip trailers and other valuable equipment with hidden tracking transponders.
  • All vehicles have hardwired modems.
  • Drivers and other mobile staff have smartphones or tablets linked to the system.

Furthermore, there are three different types of monitoring:

  • Fleet tracker.
  • Asset tracker.
  • Action tracker.

AT&T doesn’t advertise its prices. Therefore, you need to contact them with your requirements for a purpose-built quotation.

AT&T Fleet Complete website

2. Azuga

Azuga has many fleet tracking features, including vehicle tracking and diagnostics, monitoring driver performance, and tracking maintenance. Its hardware self installs powerful cloud-based software and allows your employees data access from apps on various devices.

At first, you might find resistance from your drivers about being monitored. But, when they know that safe drivers earn points, gift cards, and other incentives delivered to their smartphone, you’ll find that the objections fade away.

Azuga has many features and advantages when using the system:

  • The driver rewards require no admin work from you, as the software does it automatically.
  • There are no termination fees if you decide to leave the program.
  • Your drivers can see their points score in real-time.
  • The easily accessible vehicle and driver monitoring allow your management team to make relevant decisions as soon as possible.
  • The smartphone app logs calls and texts while the vehicle is moving.
  • You have a choice of leasing the Azuga hardware or buying outright. The choice is yours.
  • You can make use of the free trial to see if you like it.
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Azuga offers two price plans:

  • The Bundle plan comes with no upfront device cost but has a software subscription of $28 per month.
  • The Flex plan costs $100 for the device and $22 per month for the software.

Remember that you need one device per vehicle. Otherwise, it’s up to you how you budget your costs. If you have a large fleet, then the Flex plan is probably cheaper. For example, if you have five vehicles and choose a 36-month contract, you could save around $600 by the end of the term. Whereas if you have 100 vehicles, you’ll save over $11,500 over the same term. It’s worth thinking about.

Azuga website.

3. Coretex

Coretex is an international company, having offices in New Zealand and Australia. However, they run their US business from New York and San Diego. They use a cloud-based system and in-vehicle sensors that have proved their worth over the last 16 years in such demanding transport industries as construction, waste handling, and refrigerated trailers.

The company doesn’t publish its prices, preferring customers to get in touch with their requirements.

Coretex website.

4. GeoTab

GeoTab has been operating for twenty years and is now one of the global fleet management and truck tracking leaders.

Their data analytics improves customers’ productivity by optimizing fuel consumption, improving driver safety, and maintaining regulatory compliance.

Many third part retailers supply GeoTab products and set their pricing policy. Furthermore, you can also lease or buy the devices outright, along with the software.

All the company’s devices come with a full warranty that varies depending on the chosen plan.

The price to buy a single unit can be between $80 and $120, whereas renting the unit and software might cost $30 to $40 per month per vehicle.

GeoTab website.

5. GPS Insight

GPS Insight is probably the easiest to use and most user-friendly fleet management system there is. Therefore, it’s suitable for beginners. It’s a slower model than other brands, but it’s also not as expensive. This feature makes it even more attractive to startups and is probably one of the best GPS fleet tracking for small businesses. There’s also a dashcam attachment to monitor road conditions and record evidence in accident situations.

Prices start at around $15 per vehicle per month.

GPS Insight website

6. KeepTruckin

KeepTuckin devices help you manage your fleet and ensures ELD compliance. The equipment is FMCSA approved and helps with Department of Transport audits. To keep ELD compliant, the driver only has to connect a smartphone using Bluetooth or USB. What’s more, it connects to just about any truck on the road.

Even though this is one of the best logging devices available, it’s also very affordable. The company even gives away the hardware free of charge, with nothing to pay upfront. However, you must subscribe to one of the subscription plans, the cheapest being only $20 per month per truck.

KeepTruckin website.

7. NexTraq

NexTraq Fleet is a very comprehensive vehicle management system and GPS tracker. The system has three different levels, so it’s suitable if you have a small, medium, or large vehicle fleet. Moreover, so you can use it almost anywhere, the devices use cloud-based software.

The device tracks all your fleet activities throughout a journey, including all stops, starts, durations. Moreover, the map tracker allows you to see precisely where each took place.

NexTraq monitors your driver’s performance and grades all your fleet in terms of driver safety and skill.

All this information helps with insurance claims and will ultimately improve your insurance premiums.

The company offers a range of plans, with contracts ranging from one to three years. Moreover, the total costs depend on the number of vehicles in your fleet. But for 20 vehicles, a one-year plan costs an up-front $80 per unit plus an additional $17 per month per vehicle. In comparison, a three-year plan costs around $18 per month per vehicle with no upfront extras.

You can also add safety cameras to the package for an extra $39 to $43.

NexTraq website.

8. Omnitracs

Omnitracs ELD is very affordable because the only cost is $38 per month per vehicle, or if you decide on a three-year plan, you can pay $1368 as a flat fee.

It is fully compliant with FMCS and records all the essential reports, which are always accessible. The software is easy to install, and the driver can read the display while on the road. What’s more, you can run it from a smartphone or tablet, and the company can track fuel consumption, vehicle performance and monitor the driver’s behavior. However, you have to supply your own smart device.

This solution is valuable and cost-effective when monitoring fleet performance and is compatible with all Android devices.

Omnitracs website.

9. Quartix

Quartix is a simple system that provides the essential information needed to run your fleet efficiently without all the extras that you might not need anyway.

The company is very transparent regarding pricing, and you can find most information on their website. Additionally, they have one to three-year contracts, which are standard.

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There are three different plans you can choose from:

  • Info Point. This plan is the most basic and costs $14.90 per month. Features include real-time tracker; phone & email support; driver timesheets; and reporting to Excel spreadsheets.
  • Info Plus. This plan has features with refresh times of one minute,  faster than Info Point. The plan also contains extra features, such as IFTA mileage logging, driving performance monitoring, geofencing alerts. These plans cost $18.90 per month per vehicle.
  • Info Plus & Driver ID. These plans have all the Info Plus features and include Driver ID-Key and Driver ID-Reader. The plan costs $22.90 per month per vehicle.

All the features provide the basic requirements of ELDs and IFTA reports

The company sometimes reduces hardware and software installation fees, so it’s worthwhile asking for the most up-to-date prices.

Quartix website.

10. Samsara

Although relatively new to the market, Samsara offers bespoke solutions for vehicles such as refrigerated trucks, school buses, and others. The hardware is easy to install with plug-and-play fleet management software.

The features include:

  • Driver safety.
  • Routing.
  • Fuel consumption.
  • Dispatch.

The system is easily installed, has an easy-to-read dashboard, logs vehicle diagnostics, and meets regulatory compliance.

The system’s refresh time is very rapid, from 30 to 60 seconds. The rapid refresh and the high-quality core products account for the relatively high price of between $27 and $33 per month per vehicle.

For more information, visit the Samsara website.

11. Teletrac Navman

Teletrac Navman has a cloud-based GPS vehicle tracking software product, able to be accessed in Canada, the USA, Mexico, UK, Australia, and New Zealand.

Features include:

  • Two-way communication.
  • GPS tracking.
  • Safety alerts.
  • Fuel consumption monitoring.
  • All regulatory compliance features.

Teletrac Navman website.

12. Verizon Connect

This GPS tracking system is full of helpful fleet management features. The company’s systems can track worldwide across oceans and on all highways, thus ensuring safe delivery. However, the hardware must be installed professionally by a trained technician, but the software displays data from the hidden hardware to a central dashboard.

Features include the following:

  • The equipment is easy to use.
  • The company has excellent customer service.
  • GPS geofencing alerts for vehicles off-route.
  • Engine diagnostics and fuel consumption data.
  • Safety alerts.
  • Compliant with all regulatory standards.

The software can be customized to alert for late starts and extended stops, driver speeding, and many more fleet management data.

You won’t be surprised that this system is one of the most expensive. The prices range from $50 to $250 per month per vehicle, but it’s worth every dollar.

If you need more information, browse the Verizon Connect website.

Basic vs. Advanced GPS Fleeting Tracking Systems Prices

Which type of vehicle tracking system should you choose? The best advice would be to go with the system that suits your fleet and your business. Although choosing a cheap system might be tempting, it’s often a false economy and might not suit your fleet. Get expert advice from a professional and choose the system that gives you the information you need to streamline your fleet and maintain legal compliance. You’ve seen the price range, so you are well aware that low-cost and expensive systems are available.

There are just two factors that make a vehicle tracking system a basic versus advanced version:

Technology features

You might need just a simple GPS Sat Nav that you can find built into any smartphone. Or, you might prefer something more sophisticated that can help streamline vehicle performance or keep an eye on drivers.

Vehicle monitoring can reduce fuel costs, monitor engine performance, and provide alerts if the vehicle needs maintenance. In comparison, monitoring the driver prevents side trips, extended breaks, and unnecessary diversions. Plus, it reduces speeding, improves driving performance, and has many other benefits, including breakdown alerts, accident evidence recording (combined with front and rear dashcams), and vehicle theft.

Data refresh frequency

There are active or passive systems.

Passive systems record what happened on the trip and allow you to download this data at the end of the day.

In comparison, an active system automatically sends data to your central office control hub at set intervals throughout the day. Systems that send data more frequently cost more and give a more accurate idea of what’s happening on the road and where your vehicles are. Consider which is the better of these two situations, knowing what happened 30 seconds ago or 10 minutes ago. A lot can happen in those ten minutes, and you should be aware of it. You’ll also find that faster refresh systems will also have more features, and you can customize them more easily to suit your circumstances.

GPS Tracker Costs: Rental vs. Purchasing Outright

Most fleet tracking suppliers charge you a monthly fee that covers the rent of the tracking hardware and the software that goes with it. However, some providers prefer to sell the hardware while charging you a monthly subscription for the software.

Let’s look at the critical differences between the two systems.

Purchasing GPS tracking systems

Typical hardware purchase prices range from $99 to $450 per device, with most being nearer the lower end of this scale. On top of this, you pay a monthly software subscription of around $20 to $25 per vehicle.

The main benefit of this system is that you receive a perpetual license which allows you to use the hardware without restriction. Plus, you’ll end up paying less money overall.

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However, there are disadvantages too. The initial cost is higher than subscription only. And, you must pay for the hardware to be updated, maintained, fixed, or replaced if needed.

Leasing a Fleet Management System

The typical price range for this system ranges from $14 to $250 per vehicle per month. The fee includes the cost of both hardware and software. Therefore, you can use the subscription license as long as you keep up with the payments.

Benefits are different too. The up-front cost is much less; in fact, many providers charge no initial costs at all. Furthermore, the supplier provides hardware updates and maintenance to prevent the tech from becoming out of date.

However, you will pay more money in the long term for the entire system. Furthermore, if the tech gets damaged, you might be charged unless you take out an insurance policy with the supplier.

There is no right or wrong way to pay for GPS tracking. Your circumstances and preferences will determine which is the right system for you.

Fleet Tracking: Additional Costs

But, the payments don’t end with the basic subscription or hardware purchase. You must take other costs into account when entering into a contract for a GPS tracking system.

Feature Add-ons & Extra Hardware

Some tracking providers allow you to add extra hardware to your system to perform additional functions. You will, of course, pay more for the privilege.

  • Dashcams capture video footage of traffic incidents and help to keep the driver safe. These can cost $80 to $400, depending on their sophistication and purpose.
  • Electronic Logging Devices (ELD) ensure your vehicles and drivers maintain compliance with the FMCSA regulations. Non-compliance can cost your company many thousands of dollars in fines and vehicle shutdown orders.
  • Trailer trackers allow you to track trailers and other assets that aren’t vehicles.
  • Driver ID kits enable you and the system to identify who is driving your vehicle.
  • Staff training for your employees ensures that they know how to operate the devices and use the system.

Extra Charges

Spending money doesn’t end here either. Your tracker supplier might also charge you for:

  • Installing the system. Sometimes, trained technicians come to your premises to install the devices to the vehicle. However, this is rare, as most providers realize that customers will more likely subscribe to their system if they include free installation.
  • Customization fees for customers who want their company logo on display on the software interface.
  • You might have other software tools in your company such as payroll, health and safety, accounting tools, and others. You can have the tracking software linked to these tools to transmit data automatically.
  • Technical support fees if you have bought the hardware outright. Generally, it’s rare for subscription-only plans to charge for support.
  • Usually, cellphone and network charges accrue when the system communicates with the central hub.
  • Geofence fees. Sometimes, your supplier will charge less if your vehicles stay within a specific boundary. Therefore, if your drivers go outside the geofence, the supplier will charge more.
  • Contract termination fees occur if you decide to end your contract before the agreed date.

Saving Money on GPS Fleet Management Services

If you’re careful and take expert advice, you can easily save money on fleet management services.

Compare prices

Comparing prices and plans from a few different providers ensures you’re getting the best deal for your money. Unfortunately, this task can be tedious and difficult, especially if you aren’t sure of the jargon and don’t know where to look for the information. If this sounds like you, we can help. Simply use the form on this page, and you’ll receive all the help you need.

Avoid long and auto-renewing contracts.

Be aware of how long you are signing up for. Therefore, if it’s your first time as a GPS tracking user, choose a short-term contract to start; you can always choose a longer-term later.

Also, be aware of auto-renewing contracts. These are a clever (and slightly devious) way for suppliers to ensure continuous contracts. Be aware of how to cancel the contract before it renews. As often, the cancellation deadline might be months before the contract ends.

Is there a cooling-off period?

After installation and setup, many suppliers offer a cooling-off period if you decide that the system isn’t exactly what you want. Generally, the cooling-off period allows you to cancel without being charged. But, if you miss the deadline, you might end up paying for a system you don’t want for the duration of the contract. Typically, the period can be 14 or 30 days depending on the provider.

Any free trials?

Some suppliers allow you to try their product for a set period (usually 30 days), free of charge. So, you can then try-before-you-buy, safe in the knowledge that the product is what you want.

Get the right features

Do some research on what’s available in the fleet management package, and see if it’s beneficial to your company. Also, there’s no point in paying for stuff you’ll never use, so see if the supplier will remove certain features for a subsequent price reduction. Alternatively, choose a basic package and pay for add-ons that you need, rather than what the supplier thinks you want.

Choose a scaleable system

Hopefully, your company will grow over time. Therefore, it makes sense to choose a fleet management system that allows you to start small with affordable rates. Then, as the company grows, you can add more vehicles to the system. Also, check that the provider’s software will allow this and how much they charge.

Next Steps

GPS fleet tracking prices depend on many factors, such as the size of your fleet, how advanced the technology is, and the features you choose.  Generally, this isn’t easy to work out, even for someone experienced with fleet management systems. So, rather than waste time struggling with it, ask for help from a professional.

Complete the form on this page, and you’ll receive up to three quotes from companies that we’ve vetted and will provide what you require.