Motocross is a niche sport enjoyed by a select number of people worldwide. To enjoy it safely, racers must invest in a bike made explicitly for off-roading racing.
These bikes are called dirt bikes and are made to ensure the safety of the riders on an off-road or dirt road trail. Some of these tracks can be rough terrain-wise and include many jumps, along with some elevation loss and gain.
Dirt bikes are expensive because of the research and development that go into each model. Manufacturers must use premium quality materials and advanced technologies to ensure each bike provides maximum safety and comfort. Dirt bikes are also expensive due to the exclusivity of motocross and the fact that most models are customized to the rider’s specifications.
1. Materials & Parts
Dirt bikes are composed of many high-quality materials and expensive parts. A lot of dirt bikes are made of aluminum. This high-quality metal is soft and absorbs shocks better than other metals, especially while riding on bumpy roads.
However, there is a considerable increase in the energy and material costs to produce aluminum worldwide. A decrease in available supply is causing an expensive uptick in the price of a dirt bike.
Additionally, dirt bikes have many parts that must be manufactured and assembled. Parts like engines, wheels, brakes, suspensions, and tires are expensive in their own right, but assembled all into one product, can increase the price.
2. Research & Development
Riding dirt bikes can be very dangerous. Training takes a lot of time and effort to effectively ride safely. Along with learning how to ride the bike, a rider must also be equipped with a safe bike.
Dirt bikes are ridden off-road on uneven terrain. The make of the bike must be built well enough to endure the abuse it gets riding in the dirt.
Researchers and developers spend time and money gathering information to make the highest quality product. This is wrapped up in the bike’s final costs and can help us understand why dirt bikes are so expensive.
3. Manufacturing & Quality Control
Dirt bikes are a product that must be assembled. Many parts must be delicately put together to complete the make of the bike.
Manufacturing companies take the time to assemble these parts to safety standards. To make the bikes, the manufacturing companies strike deals with developers, engineers, mechanics, and other technicians.
Skilled workers are expensive, and these costs are wrapped in the final price of the bike.
Workforce aside, companies must also make sure they follow all existing laws and regulations. More often than not, third-party tests are required.
These quality control costs at the manufacturing companies are also built into the final costs.
4. Marketing Costs
Like many other products, dirt bikes must be marketed to buyers. The researchers and developers find ways to make this product appealing and send it out for advertising.
Advertisements can be commercials, social media marketing, or even billboards. Marketing can also be representatives from the company going to dirt biking events and telling people about their product.
No matter what marketing form they employ, manufacturers must pay money to put their name out there.
The company must pay for the marketing, which will be calculated into the product price and contribute to why dirt bikes are expensive.
5. Improved Technology
In a world where technology and advancement are at the forefront of many products on the market, improved technology is being added to many bikes.
As new features are fine-tuned and ready to be added to a bike, the bikes will naturally accrue that cost.
New technology is an excellent feature for dirt bikes. It can help the bike be safer for the riders, and it can cut down on injuries that may happen.
However, improved technologies are one of the reasons dirt bikes are so expensive.
There are a lot of add-ons that can make a dirt bike more convenient. These add-ons can just be for looks or increase the bike’s performance features.
While these upgrades are optional, they can make dirt bikes expensive.
In addition to standard add-ons, most manufacturers also give riders the possibility to customize their bikes. Some of these upgrades are one-of-a-kind and built to measure, and they drive the final price even higher.
7. Low Market Demand
In the motorcycling world, dirt bikes make up for only a small portion. Only enthusiasts buy them, and they have a low market demand compared to other bike types.
When companies make a niche product, the price will typically need to be higher so the company does not go under.
These companies must have their product reflect a price so that if only a few hundred or a few thousand are sold, the company is still making money and can continue making and marketing products. Of course, this is one of the reasons why dirt bikes are so expensive.
Dirt bikes are expensive because of the work, research, and materials that go into each model. Marketing campaigns and low market demands also play a role. In the end, though, dirt bikes are expensive because they are a niche product targeted to enthusiasts who are willing to pay the price.